Nature’s Best opened its doors in 1984 with Hal Katz leading the way as president. For 28 years the company’s goal has been to create the highest quality Sports Nutrition products with genuine consumer value. Ingredients, formulations, packaging and advertising are the result of the highest standards of quality and validation through successful performance.
Over the years, Nature’s Best has launched one successful product after another. Nature’s Best also created its “Perfect” concept. The registered trademark of Perfect represents a group of products: tablets, bars, beverages and powdered drink mixes containing Perfect protein (egg whites). In June 1998, Nature’s Best revolutionized the meal replacement supplement industry with the introduction of Isopure. Isopure is the first meal replacement/after workout supplement to have 50 grams of 100% Pure Ion Exchange Whey Protein Isolate. All of the impurities such as fat and lactose are removed to provide the athlete with a protein that gets absorbed quicker and refuels and repairs tired muscles in an instant and with the cleanest tasting, most refreshing product of its kind. Isopure is also available in Zero Carb and Low Carb versions. All formulations of Isopure are lactose free, which means less gastric disturbance with minimal bloating, a huge advantage to those who are lactose intolerant.